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Technical Foundation

Technical SEO Services in Edinburgh

Ensure your website meets search engine standards. We fix crawlability issues, improve site speed, and optimize your technical foundation for better rankings.

Core Web Vitals
Crawl Optimization
Site Speed
Core Web Vitals Passing
LCP Largest Contentful Paint
1.2s
FID First Input Delay
45ms
CLS Cumulative Layout Shift
0.05
95
Performance Score

53%

of mobile users leave slow sites

2s

target load time for best UX

70%

of pages have indexing issues

1%

extra rank per 0.1s faster

What is Technical SEO?

Technical SEO refers to optimizations that help search engines crawl, index, and render your website more effectively. While content is king, even the best content won't rank if search engines can't properly access and understand it.

Technical SEO encompasses several critical areas:

Crawlability

Ensuring search engines can discover and access all your important pages.

Indexability

Making sure the right pages are included in search engine indexes.

Site Speed

Optimizing load times for better user experience and rankings.

Core Web Vitals

Meeting Google's page experience metrics (LCP, FID, CLS).

Without a solid technical foundation, your SEO efforts may never reach their full potential.

Why Technical SEO Matters for Edinburgh Businesses

In Edinburgh's competitive digital landscape, technical issues can be the difference between page one and page ten. While your competitors invest in content and links, many neglect their technical foundation.

Our technical audits consistently reveal:

  • Pages blocked from indexing unintentionally
  • Mobile usability problems hurting rankings
  • Site speed issues causing lost conversions
  • Duplicate content confusing search engines
  • Missing structured data opportunities

Technical Health Check

We identify and fix issues before they impact your rankings and revenue.

Our Technical SEO Process

1

Crawl Analysis

2

Speed Audit

3

Index Review

4

Implementation

5

Monitoring

What You'll Receive

Site Audit Report

  • Complete crawl analysis
  • Indexation status review
  • HTTP status code audit
  • XML sitemap evaluation
  • Robots.txt analysis

Issue Priority List

  • Critical issues (immediate)
  • High priority fixes
  • Medium priority items
  • Low priority improvements
  • Quick wins for fast impact

Implementation Guide

  • Step-by-step instructions
  • Developer-ready documentation
  • Code snippets where applicable
  • CMS-specific guidance
  • Timeline recommendations

Performance Benchmarks

  • Current speed metrics
  • Core Web Vitals scores
  • Mobile performance data
  • Target benchmarks
  • Progress tracking setup

Frequently Asked Questions

A comprehensive technical audit typically takes 1-2 weeks depending on site size and complexity. We crawl every page and analyze multiple data sources.

Yes, we offer implementation services. We can work directly with your development team or handle implementations ourselves depending on platform access.

We have extensive WordPress experience. Our audits include CMS-specific recommendations and we can handle WordPress optimizations directly.

We recommend quarterly technical reviews, with continuous monitoring for critical issues. Major site changes should trigger additional audits.

Related Services

On-Page Optimization

Complement your technical foundation with on-page excellence.

Learn More →

Keyword Research

Ensure your optimized site targets the right keywords.

Learn More →

Ready to Fix Your Technical Issues?

Get a free technical SEO audit for your Edinburgh website

Discover hidden technical issues that may be holding back your search rankings and learn how to fix them.