Our SEO Process
How We Deliver Results
Our proven 4-phase SEO process ensures systematic progress toward your goals. We combine data-driven analysis with strategic implementation to deliver sustainable results.
Phase 1
Week 1-2
Discovery & Audit
Every successful SEO campaign starts with understanding where you are now. We conduct a comprehensive audit of your website, analyzing everything from technical performance to content quality and competitive positioning.
What We Analyze:
- Current rankings and visibility
- Technical site health
- Competitor strategies
- Content gaps and opportunities
- Backlink profile
- User experience factors
Deliverable:
Comprehensive SEO audit report with prioritized recommendations
Strategy Development
Based on our audit findings, we develop a customized SEO strategy aligned with your business goals. This isn't a template - it's a roadmap created specifically for your Edinburgh business.
What We Create:
- Keyword strategy and targets
- Content roadmap and calendar
- Technical optimization plan
- Link building strategy
- Local SEO action plan
- Timeline and milestones
Deliverable:
Detailed SEO strategy document with clear action items and KPIs
Phase 2
Week 2-3
Phase 3
Ongoing
Implementation
This is where the real work happens. Our team executes the strategy with precision, optimizing your website, creating content, building links, and implementing technical improvements.
What We Do:
- On-page optimization
- Technical SEO fixes
- Content creation and optimization
- Link outreach and acquisition
- Local SEO optimization
- Continuous testing and refinement
Deliverable:
Monthly implementation reports showing completed tasks and progress
Monitoring & Reporting
SEO isn't set-and-forget. We continuously monitor your performance, track key metrics, and provide detailed reports so you always know exactly how your campaign is performing.
What We Track:
- Keyword rankings and visibility
- Organic traffic growth
- Conversion tracking
- ROI measurement
- Competitor movements
- Technical health metrics
Deliverable:
Monthly performance reports with actionable insights and recommendations
Phase 4
Ongoing
What to Expect
A realistic timeline for SEO results
Month 1-3
Foundation & Quick Wins
- Technical issues fixed
- On-page optimization complete
- Initial ranking movements
- Content strategy launched
Month 3-6
Significant Improvements
- Noticeable ranking gains
- Traffic growth visible
- Link building momentum
- Content performing well
Month 6-12
Major Growth & Scaling
- Strong ranking positions
- Substantial traffic increase
- Lead generation growing
- ROI clearly demonstrated
Frequently Asked Questions
SEO is a long-term strategy. Most clients see initial improvements within 3-6 months, with significant results appearing between 6-12 months. Quick wins like technical fixes and on-page optimization can show results sooner.
We provide comprehensive monthly reports covering rankings, traffic, conversions, and key performance indicators. You'll also have access to a real-time dashboard for ongoing monitoring.
You'll be assigned a dedicated account manager who will be your primary contact throughout the engagement. They'll coordinate with our specialist team and ensure seamless communication.
No ethical SEO agency can guarantee specific rankings, as search algorithms are controlled by Google. What we guarantee is our commitment to best practices, transparent reporting, and continuous optimization to improve your visibility.
SEO strategies should be flexible. We regularly review and adjust our approach based on performance data and changing business needs. Your input is always welcome, and we're happy to pivot when needed.
Ready to Start Your SEO Journey?
Let's discuss how our process can help your Edinburgh business grow.
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